I find the order complex systems are missing.
For ten years I’ve led experience strategy for some of the most complex digital ecosystems in healthcare and higher education, turning ten-thousand-page systems into paths people can actually follow.
Expertise
Six disciplines, connected.
The numbers behind the claim
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- Years in practice
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- Organizations served
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- Projects delivered
Selected work
Client work is anonymized under agency agreements. Names and full walkthroughs are available in conversation.
How I work
Structure before surface. Evidence over opinion. Momentum over mockups.
Teams left stronger.
Recent thinking
- Jul 23, 2026
Your next applicant asked ChatGPT first
Nearly half of college-bound students now ask AI before they ask you, and one in five has already crossed a school off because of an answer.
StrategyHigher EdAI6 min - Jul 20, 2026
I stopped renting my portfolio
Squarespace, Adobe Portfolio, Framer, Webflow, Nextra: five rented portfolios in, my site still didn't feel like mine. So I built the sixth by hand.
PracticeCraftAI6 min - Jul 19, 2026
Left navigation isn't faster, it's first
A controlled study moved the menu to the right and nobody slowed down. The side you pick doesn't set speed; it sets whether a visitor meets navigation or content first.
StrategyInformation ArchitectureUX8 min
Behind the work
My dad worked in human-computer interaction before anyone called it UX; my mom is an artist. I grew up between systems and aesthetics, and the work has never stopped being both.
Director of Experience at Primacy · Greater Boston
Open to a good problem.
I’m not chasing the next thing. A genuinely hard problem, and people who want to get it right, will always get my attention.